of a Blogger," Mark Herrmann, an attorney and one-time legal blogger, offers tips on how to launch a blog and flags some pitfalls to avoid. As the WSJ article notes, however, Herrmann, who once blogged at the Drug and Device Law Blog, illuminates many drawbacks for launching a blog, such as finding enough topics to write about, carving a niche in a blogosphere that is always expanding and already is burgeoning with hundreds of millions, and keeping and attracting readers.
Herrmann writes:
Be provocative; be funny; be distinctive. Perhaps most importantly, don't be staid. A blog written by a committee of starched-shirt, bureaucratic lawyers might proclaim: "Our firm has the utmost respect for our learned adversaries, whose experience in complex, multi-jurisdiction litigation nearly matches our own." We'd write: "Those clowns couldn't spell ‘FDA' if you spotted ‘em two letters." We might not have much institutional gravitas, but we sure as heck have readers.
See the WSJ article for a link to Herrmann's pointers.
[image via masternewmedia.org]
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